10,000 hours of practice, a theory laid out in Malcom Gladwell’s book Outliers, states that in order to truly become a master of something you must first practice the skill for a total of 10,000 hours. But what happens when the competition also has at least 10,000 hours of practice under their belt?

Once every four years people from all over the world come together in living rooms, pubs, cafes and stadiums to enjoy watching the most elite athletes represent their country on the sports largest stage.

Players from 32 countries will push their bodies to the limit for the chance to call themselves world champions and claim bragging rights for the next four years.  In today’s ever connected world, technology may be the extra edge one team needs over their opponent.

From tracking players’ movements across the pitch, to using data to analyse opponents game plans, or using the cloud to make sure fans across the globe never miss a moment, technology has had an impact on “the beautiful game” in more than one way for many of the participants in this year’s tournaments.

Across Europe Microsoft are partnering with teams and organisations to take the game of football to the next level for both teams and fans. Take a look at some of the ways Dynamics 365 is giving all of those who love football a chance to do more.

Read the full story on Microsoft’s blog.